Hip Haven
Product Catalog Redesign
2022-2023
InDesign, Illustrator, Photoshop
Product Catalog Redesign
2022-2023
InDesign, Illustrator, Photoshop
Project brief
Hip Haven is an Austin-based, independent furniture boutique specializing in mid-century modern inspired pieces. As the design assistant, I was tasked with redesigning the product catalog to accommodate for more product lines and for a larger printed format.
The first step was to consolidate all assets and copy to ensure accurate turnover. I began laying out a basic page design, working with the existing content to guide the design. Once I had successfully transferred all of the content and added the new product lines, I began to design the layout, informed by current product catalogs as well as mid-century graphic language. I also updated the typefaces for readability and established new type systems for use throughout.
For the product photography, I worked with the owner of the boutique to find the highest quality photos. I removed the background for each photo and edited the lighting digitally.
![]()
![]()
Hip Haven is an Austin-based, independent furniture boutique specializing in mid-century modern inspired pieces. As the design assistant, I was tasked with redesigning the product catalog to accommodate for more product lines and for a larger printed format.
The first step was to consolidate all assets and copy to ensure accurate turnover. I began laying out a basic page design, working with the existing content to guide the design. Once I had successfully transferred all of the content and added the new product lines, I began to design the layout, informed by current product catalogs as well as mid-century graphic language. I also updated the typefaces for readability and established new type systems for use throughout.
For the product photography, I worked with the owner of the boutique to find the highest quality photos. I removed the background for each photo and edited the lighting digitally.
